The brief
Objective: Create a cohesive, high-end visual identity and product presentation for Mixandra, a premium brand of natural and herbal teas.
Target Audience: Tea enthusiasts and consumers seeking natural wellness, premium quality, and authentic ingredients.
Key Requirement: Develop a clean, inviting, and atmospheric hero section image and presentation layout showcasing the full product range (5 distinct tea variants: Fructe, Mentă, Plante, Tei, and Mușețel) in a natural, organic environment that reflects the brand’s purity.
What I did
Art Direction & Scene Composition: Designed a harmonious visual narrative set in a sunlit, blooming garden, combining rustic wooden elements with lush botanical surroundings.
Product Styling & Proportions: Arranged the 5 signature tea boxes alongside matching teapots, cups, and accessories, carefully adjusting product placement, box proportions, and horizontal landscape framing to fit website hero section standards.
Brand Integration & DTP: Maintained visual consistency across packaging labels, typography, and color-coded variants (berries, mint, herbal/yellow, lime blossom, and chamomile blue). Prepared vector layouts and technical adaptations aligned with packaging die-lines.
Retouching & Optimization: Cleaned up background elements, optimized lighting and atmospheric depth (warm morning sunbeams), and delivered clean image assets free of promotional text for flexible web deployment.
Details
Client MIXANDRA
Deliverables
Hero Section Visual Asset: A high-resolution, unwatermarked landscape photograph optimized for web banner implementation.
Product Range Layout: A cohesive presentation layout featuring all 5 tea boxes harmoniously arranged in a natural setting.
Multi-Variant Image Set: Individual presentation shots and formatted slide layouts showcasing each tea variant (Armonia Fructelor, Ceai de Mentă, Ceai de Plante, Ceai de Tei, and Ceai de Mușețel) for marketing and e-commerce use.
Print-Ready Packaging Files: Vector-based DTP files (.pdf / .ai) including bleed margins, crop marks, and technical layouts adapted to the physical die-lines (ștanța cutiilor) for all 5 product variants, ready for production.
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© Ciprian Dumitrescu · București, Romania
Logos · Identity · Print · Web