「 About 」

I design logos, identity manuals, print materials and websites for businesses that want a clear, consistent look.

I’m Ciprian Dumitrescu, a graphic designer and creative director based in București, with more than 20 years of experience in design, print and production.

I started in a printing house, then moved through advertising and flexographic carton production, so I know how a design behaves once it leaves the screen, including on a folded, die-cut box. I’ve worked with international brands such as L’Oréal, Bonduelle and Kenzo, as well as Sameday Courier, marketing agencies and local favorites like Cofetaria Iepurașul. My package design includes Mixandra tea and Nordic PetFood.

I design logos, identity manuals, package design, print materials and websites. I also handle production: printed materials, stands and point-of-sale displays, often built and installed myself.

I care about clarity and simplicity. A good logo reads at any size, good packaging works on the shelf and on the production line, and a good identity manual makes the brand easy to use correctly. I work directly with each client, from brief to finished result.