The brief
Design of the transparent PVC gift boxes for three L’Oréal Paris seasonal sets, plus the key visuals that present them. Each set pairs a hero lip product with a free gift („cadou”), and the packaging had to make that gift the main reason to buy while staying premium and clearly L’Oréal Paris.
What I did
- Built one shared visual system across the three sets: L’Oréal Paris logo placement, a handwritten-style headline with a brush underline, three icon-led benefit points and a brush-stroke closing claim.
- Gave each set its own colour story so they work as a range and are easy to tell apart on shelf: burgundy and gold, glossy pink, black and gold.
- Designed the insert card and PVC tray layout for each set, so the products and the gift are visible through the transparent lid.
- Added gift call-outs directly on the pack (gold ribbon, lip-shaped badge, gold title band) so the free item reads instantly.
- Wrote the Romanian copy and benefit lines for each set, keeping the tone warm and aspirational.
- Produced the key visuals (model portrait, product, orchid and reflective surface) to show the packs in context.
Details
Client L’Oreal Paris
Deliverables
- Final packaging artwork for the three PVC boxes, print-ready (PDF, CMYK, with bleed, crop marks and any special-finish layers such as gold foil).
- Dieline-based layouts for the insert cards and PVC tray labels.
- Three key visuals (landscape, high resolution) for presentation and communication.
- Icon set and brush-stroke graphic elements as separate vector files.
- Romanian copy deck with all headlines, benefit lines and gift call-outs.
- Source files (layered, fonts packaged or outlined) and a short usage guide for colours and typography.
- Digital previews (PNG/JPG) for approvals and web or social use.
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© Ciprian Dumitrescu · București, Romania
Logos · Identity · Print · Web